Learn Digital Marketing - Full Course For Beginners
Home / Courses / Digital Marketing
Upto 25% OFF
Upto 25% OFF
Upto 25% OFF
Upto 25% OFF
Upto 25% OFF
Upto 25% OFF
Course Description
Want to master Digital Marketing and grow your online presence?
This comprehensive course covers everything from SEO and social media marketing to paid advertising and analytics. Whether you’re a beginner or an experienced marketer, this course will help you drive traffic, generate leads, and boost conversions.
Key Features:
Understand Digital Marketing fundamentals and key strategies
Learn effective SEO techniques to improve search rankings
Master Social Media Marketing (SMM) on platforms like Facebook, Instagram & LinkedIn
Explore Google Ads & Pay-Per-Click (PPC) advertising for targeted traffic
Optimize content marketing strategies for better engagement
Learn Email Marketing & automation to nurture leads
Use essential tools like Google Analytics, Search Console & Meta Business Suite
Stay updated with the latest digital marketing trends & strategies
Let me know if you need any modifications! 
Course Content
Month 1: Fundamentals & Organic Marketing
Week 1: Introduction to Digital Marketing
- What is Digital Marketing? Overview & Career Opportunities
- Understanding the Marketing Funnel & Customer Journey
- Digital Marketing vs Traditional Marketing
- Basics of Branding & Online Presence
Week 2: Search Engine Optimization (SEO) – Organic Growth
- SEO Basics: How Search Engines Work
- Keyword Research: Finding High-Ranking Keywords
- On-Page SEO: Optimizing Website Content, Meta Tags, Headings
- Off-Page SEO: Link Building & Guest Posting
- Technical SEO: Mobile Optimization & Website Speed
- Introduction to Google Search Console & Analytics
Week 3: Content Marketing & Blogging
- Importance of Content in Digital Marketing
- Writing SEO-Friendly Blogs & Articles
- Understanding Content Strategy & Audience Engagement
- Basics of Copywriting & Persuasive Writing
- Using AI & Tools for Content Creation (ChatGPT, Canva, Grammarly)
Week 4: Social Media Marketing (SMM) – Organic & Paid
- Social Media Strategies for Facebook, Instagram, LinkedIn, Twitter
- Creating an Engaging Social Media Calendar
- Basics of Hashtags & Viral Content Creation
- Introduction to Facebook & Instagram Ads
- Understanding Social Media Analytics & Growth Strategies
Month 2: Paid Advertising, Email, & Analytics
Week 5: Pay-Per-Click (PPC) Advertising – Google & Facebook Ads
- Introduction to Google Ads & Facebook Ads
- Understanding Bidding, CPC, CTR, & ROAS
- Creating Google Search & Display Ads
- Setting up Facebook & Instagram Ad Campaigns
- Basics of Retargeting & Lookalike Audiences
Week 6: Email Marketing & Automation
- Introduction to Email Marketing & Lead Generation
- Writing Effective Email Copy & Subject Lines
- Setting Up Automated Email Campaigns (Mailchimp, ConvertKit)
- Understanding Email Metrics (Open Rate, CTR, Bounce Rate)
- Strategies for Growing & Managing an Email List
Week 7: Advanced Digital Marketing Strategies
- Affiliate Marketing & Passive Income Strategies
- E-commerce Marketing: Selling on Shopify & WooCommerce
- Understanding Influencer & YouTube Marketing
- Introduction to Chatbots & AI in Digital Marketing
Week 8: Analytics, Reporting & Career Growth
- Deep Dive into Google Analytics & Data Interpretation
- Tracking Conversions & Customer Behavior
- Digital Marketing Career Path & Freelancing Tips
- Creating a Portfolio & Resume for Digital Marketing Jobs
- Getting Google Certifications & Other Credentials
Course Details
- Instructor Name: Miss. Sadeeqa
- Batch Duration: 8 Weeks
- Lecture Type: Online
- Lecture Platform: Google Meet
- Lecture Duration: 1 Hours
- Start Date: 10 July 2024
- Fee: 20000
- Who Can Join: Everyone
- Video Medium: Urdu & English